Entry: The Fall of the Media Empire Thursday, September 16, 2004



Everyone has heard the old saying, "Rome wasn't built in a day." Well, Rome didn't fall in a day, either. Centuries of discussion among scholars, laying waste to entire forests in pursuit of printed debate, still haven't pinpointed an exact date for Rome's last gasp. Perhaps the Roman Empire "fell" when Rome was sacked by the Visigoths in 410 AD, or it might have happened when the last Roman-born Emperor, Romulus Augustus, was kicked off the throne by the German warlord Odoacer in 476 AD. Maybe the fall of Rome began in 286 AD, when the Emperor Diocletian split the Empire into East and West. At no point, however, did citizens of the Empire wake up, look at their calendars, and say, "Ye gods; it's the Dark Ages!" People living through turning points of history have rarely been able to see them for what they were at the time. It has mostly taken a backward look to discover the historical significance of this or that occurrence. Until recently, only hindsight could tell us which events were the hinge points of history.

When historians look back on the year 2004, they will identify 9 September as one of those hinge points. This year will be identified as one marking the fall of the Mainstream Media Empire. Not only did the producers of CBS' venerable 60 Minutes allow Dan Rather to base an attack piece against President Bush on forged 1972 memos, but they ignored the concerns of the experts they hired to "vet" them. Emily Will, one of those experts, said, "I found five significant differences in the questioned handwriting, and I found problems with the printing itself as to whether it could have been produced by a typewriter." She sent an email to producer Mary Mapes -- who refused to interview Bush's old roommate on the grounds that he was "pretty pro-Bush -- urging that the documents not be used. Oddly enough, the email probably looked more like it was written on a 1970's typewriter than the documents she had been checking. Other document examiners expressed doubts as to their authenticity. Yet CBS not only used them, they steadfastly refused to admit that anything was wrong with them for nearly a week. Even then, Dan Rather tried to deflect the growing controversy over the forgeries. "This is not about me," Rather said. "I recognize that those who didn't want the information out and tried to discredit the story are trying to make it about me, and I accept that." If it's a forged document (no one seems to have the courage to ask Rather), how can it be considered "information?" What kind of "news" story depends on false documentation?

Within hours of Dan Rather using the memos (described as "newly found" instead of the more accurate "newly created") in an effort to "prove" that President Bush disobeyed direct orders and needed his record "sugar coated," those documents were exposed as fraudulent by bloggers. Blogs like Powerlineblog.com and LittleGreenFootballs.com, following up a suggestion in a comment on FreeRepublic.com, began collecting evidence that the memos in question could not be authentic. Not only do they violate nearly every procedure and custom regarding military memos, but they couldn't possibly have been created using 1972 technology without a great deal of effort and expense. Moreover, writing and keeping such memos would never have occurred to Lt. Colonel Jerry Killian, and the officer whom he purportedly accused of putting pressure on him to smooth over the Bush record, Colonel Walter "Buck" Staudt, retired 18 months before the memo was supposedly written. Furthermore, the odds of precisely duplicating the page and line formatting of Microsoft Word using the 2002 version of the Times New Roman font dwarfs the chances of getting struck by lightning while simultaneously winning the lottery. Perhaps the best appraisal of the documents came from infamous forger-turned-forgery-expert Frank Abagnale, played by Leonardo DiCaprio in the 2002 Steven Spielberg movie "Catch Me If You Can." In an email to FOX News Channel's Neil Cavuto, Abagnale wrote, "If my forgeries looked as bad as the CBS documents, it would have been, 'Catch Me In Two Days.' "

Before the Internet became a major source of information exchange, the mere fact that CBS vetted the documents would have overwhelmed any question as to their authenticity, for months at least, if not years. In their zeal to smear President Bush with the election drawing near, 60 Minutes producers -- and perhaps Rather himself -- must have counted on that. The mainstream media had that kind of unquestioned power and authority for decades, and power does indeed corrupt. CBS executives are still stonewalling, perhaps thinking that a few people sitting at home typing on their computers in their pajamas (as Jonathan Klein, a former executive vice president of CBS News referred to bloggers) aren't worth worrying about. There are probably people thinking it's a good idea to sit tight and weather Hurricane Ivan, too.

When the Founding Fathers of this country ensured freedom of the press, they never imagined that Big Media would set itself up as the gatekeeper of information -- deciding what news to report and how to slant it, using its power to influence the nation's voters. There is no way to forgive this breach of the public trust. We have depended on the press to inform us in a candid and unbiased way for so long that the habit's hard to break, even when they lose their impartiality and become obvious tools of the Democrats. Since the Vietnam War and Watergate, the so-called "mainstream" media has been little more than a doleful Greek chorus for the pessimistic Left. The Internet, however, represents the ultimate free market of ideas -- instead of days or weeks, new information is transmitted and vetted almost instantaneously, directly by the consumer. Sites that do their homework will only keep readers as long as they continue to do so, because of aggressive competition. A hundred years ago, most newspapers were small, independent publications. Competing for the public eye kept them honest -- good reporting increases readership. Within a decade, we'll be in the same situation with regard to Internet-based news. Whether you call it Rathergate, Memogate, or prefer to ignore it, this foray into partisan-driven fakery by CBS is the media equivalent of splitting the Roman Empire.

Only this time, there won't be a thousand years of darkness.

   10 comments

d_Brit
September 16, 2004   11:01 PM PDT
 
"NIELSEN numbers released this week show Rather fading and trailing his rivals in every Top 10 city, other than San Francisco, with audience margins in some cities running more than 6 to 1 against CBS!"
http://www.drudgereport.com/cbsd3.htm

Stanley kurtz's column points out that CBS is the most left leaning of the 'Big 3"

Kurtz speculated that they are refusing to admit the memo are forgeries because their audience is so left wing.

But the decline in viewership shows that a lot of moderates were watching.

NOW their audience is completely left wing.
JM
September 17, 2004   08:24 AM PDT
 
I'd say it's sad for Rather to end his career on such a note, but HE chose to stake his credibility on these lame forgeries and THEN dig in and stonewall, not me.
Christopher Taylor
September 17, 2004   01:03 PM PDT
 
Sooner or later, the big networks are going to realize that quick ad-length news updates, scrolls on the bottom of the screen, and paying some guy to update and write internet articles is cheaper than a full blown news show with some overpriced ego anchorman, reporters, and so forth.
Jamie
September 17, 2004   11:49 PM PDT
 
Have you read Goldberg's books "BIAS" and "ARROGANCE"?

Goldberg used to work for CBS and he has a lot of information about Rather in the book. He was on Fox the other night and said that he doesn't really think Rather did this outright, but that Rather didn't bother to check his source material because of his arrogance.... in other words, how DARE anyone to question his "reporting" (slant). And those books don't just speak to the arrogance of political news reporting by the msm, they slant every story they air. Good examples:

Ronald Reagan caused the homeless problem when he took office; Bill Clinton ended it when he was sworn in.

Heterosexual AIDS cases are rapidly gaining in number among monogamous, non-needle sharing adults.

Affirmative action is a viable, “colorblind” system of assisting minorities, and anyone who disagrees is a racist.

The MSM delivers our news with a liberal bias.
Jamie
September 18, 2004   12:15 AM PDT
 
Bernard Goldberg worked for CBS (and Dan Rather) for over 20 years, writing stories and appearing on-air. For years he attempted to open a dialogue about this topic "in house," and while he found people who agreed with him, nothing ever changed. Frustrated by years of inaction, he wrote an editorial in The Wall Street Journal in an effort to get some dialog started. Bad mistake on his part. Because he challeged the media elites, he became the "black sheep" of network news and it ruined his career. (Worst thing that he did was piss off Dan Rather).

Great books, btw.
JM
September 18, 2004   12:22 PM PDT
 
No, I haven't read them, though I will. Glad to see the hurricane didn't keep you offline. :)
Jamie
September 18, 2004   02:44 PM PDT
 
Here is a recent article by Goldberg, which was on WSJ Online...

http://tinyurl.com/4dvw4

... where he discusses his view of this issue.

Here is another interesting one about CBS's "problem":

http://tinyurl.com/6avpc

(The hurricane knocked off our power early on Thursday, so it kept me offline for a day and a half, far too long. No cable, no newspaper, either, so I was cut off from the outside world. Of course, when I got back, everything was still where it was before the storm, so I didn't miss too much.)
Bat One
September 19, 2004   12:20 AM PDT
 
First, let it be said that this is NOT the first display of the power of a collaborative internet effort in the political arena. The Blogs and their readers made the Swift Boat Vets story what it became long before Fox picked up the story. Indeed, what happened on Captains Quarters and Powerline took the Swifties' story out of the realm of "he said, she' said" by deconstructing Kerry's Vietnam mythology, incident by incident.

Secondly, it is interesting to note that the new internet based information paradigm is of a "demand/pull" structure, rather (sorry) than the old "demand/push" paradigm. It will be years before we discover the full impact of this change, but this much is certain: MSM is becoming more and more irrelevant with each passing day. Whatever happens in the world tomorrow, it's significance will no longer be determined by Wolf Blitzer, Howell Raines, or Dan Rather. Milton and Rose Friedman were right.
JM
September 19, 2004   12:50 AM PDT
 
Not the first, no... but a significant event. The first double-blow to the stranglehold of the MSM was the end of the so-called Fairness Doctrine and the rise of talk radio in the late 80's. The second was definitely FOX News. Even though blogs forced mention of the SBVT, the MSM was still able to spin them as liars. This, they can't spin away. Fun to watch 'em try though. :)
Don Hagen
September 20, 2004   03:51 AM PDT
 
Below is a RatherGate ABCNEWS.com story that says Guard Officer Denies Seeking Help for Bush.

( http://abcnews.go.com/sections/Politics/Vote2004/staudt_bush_040917-1.html )

Air National Guard Col. Walter Staudt, far right, is pictured with George H.W. Bush, George W. Bush and an unidentified woman in this photo from the younger Bush's time in the Guard. Staudt denies he received preferential treatment.

(ABC News)
Air National Guard Colonel Denies Bush Got Preferential Treatment

Sept. 17, 2004 — The man cited in media reports as having allegedly pressured others in the Texas Air National Guard to help George W. Bush is speaking out, telling ABC News in an exclusive interview that he never sought special treatment for Bush.

Retired Col. Walter Staudt, who was brigadier general of Bush's unit in Texas, interviewed Bush for the Guard position and retired in March 1972. He was mentioned in one of the memos allegedly written by Lt. Col. Jerry Killian as having pressured Killian to assist Bush, though Bush supposedly was not meeting Guard standards.

"I never pressured anybody about George Bush because I had no reason to," Staudt told ABC News in his first interview since the documents were made public.

The memo stated that "Staudt is pushing to sugar coat" a review of Bush's performance.

Staudt said he decided to come forward because he saw erroneous reports on television. CBS News first reported on the memos, which have come under scrutiny by document experts who question whether they are authentic. Killian, the purported author of the documents, died in 1984.

Staudt insisted Bush did not use connections to avoid being sent to Vietnam.

"He didn't use political influence to get into the Air National Guard," Staudt said, adding, "I don't know how they would know that, because I was the one who did it and I was the one who was there and I didn't talk to any of them."

During his time in charge of the unit, Staudt decided whether to accept those who applied for pilot training. He recalled Bush as a standout candidate.

"He was highly qualified," he said. "He passed all the scrutiny and tests he was given."

Staudt said he never tried to influence Killian or other Guardsmen, and added that he never came under any pressure himself to accept Bush. "No one called me about taking George Bush into the Air National Guard," he said. "It was my decision. I swore him in. I never heard anything from anybody."

When he interviewed for the job, Bush was eager to join the pilot program, which Staudt said often was a hard sell. "I asked him, 'Why do you want to be a fighter pilot?' " Staudt recalled. "He said, 'Because my daddy was one.' He was a well-educated, bright-eyed young man, just the kind of guy we were looking for."

He added that Bush more than met the requirements for pilot training. "He presented himself well. I'd say he was in the upper 10 percent or 5 percent or whatever we ever talked to about going to pilot training. We were pretty particular because when he came back [from training], we had to fly with him."

Bush has repeatedly said he completed all of his Guard commitments. Critics of the president say he got special treatment because his father was a congressman and U.N. ambassador. There also have been questions about why the young Bush skipped a required medical exam in 1972 and apparently failed to show up for Guard activities for six months.

Records show Bush stopped flying F-102As in April 1972. He has said he moved to Alabama to work on the Senate campaign of a family friend. Staudt retired from the Guard in March of that year and said he was never contacted about Bush's performance.

"There was no contact between me and George Bush … he certainly never asked for help," Staudt said. "He didn't need any help as far as I knew."

He added that after retiring he was not involved in Air National Guard affairs. "I didn't check in with anybody — I had no reason to," he said. "I was busy with my civilian endeavors, and they were busy with their military options. I had no reason to talk to them, and I didn't."

Staudt said he continues to support Bush now that he is president. "My politics now are that I'm an American, and that's about all I can tell you," he said. "And I'm going to vote for George Bush."

ABC News' Ariane DeVogue contributed to this report.

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